For the health, pharma, and medical industry, animated videos are an invaluable resource. From decreasing the potential communication barrier between health practitioners and patients to providing crucial public health information to general audiences, animated videos allow the healthcare industry to promote proper care and services.
Here are 5 reasons why you should use animation if you are in the healthcare industry
More effective messaging
The Covid-19 pandemic has only increased the need for better virtual communication between the health industry and the patients. Text based messaging, though crucial, needs to be supplemented with powerful emotive audio-visual content to increase retention as people are only able to retain 10% of the information they gain through reading. Animated explainer videos fill this gap by allowing stimulating visuals to complement text that helps reinforce the messages being communicated with the audience.
Simplifying complex information
Medical information is inherently difficult for non-medical persons to untangle and understand. With 65% of the world population being visual learners, and 90% of the information transmitted to the brain as visuals, animated videos can easily simplify complicated scientific messages and present facts in a concise, easy-to-understand way. This is crucial to counter medical disinformation which easily spreads over social media.
Reaching a greater target audience
COVID-19’s unprecedented communication challenge requires health organizations to be in constant touch with an increasingly global audience. Animated explainer videos’ diverse content caters to the 78% of people who watch online videos weekly, making it the perfect tool for the healthcare industry to utilize - giving them the ability to both deliver and receive crucial information to and from a wider audience. The ability to cost effectively localize content also ensures that animated videos are an excellent tool to breach cultural barriers to communication.
Engaging with your audience
Simplifying information is one thing, making it engaging another. The average human attention span is 8 seconds, leaving the medical industry with a challenging task of capturing said attention quickly, one that animated explainer videos easily fulfill. Dry content becomes entertaining, informative, and fun, giving 73% of the consumers the engaging videos they want to see.
Helping build a better world
With the world battling the Covid-19 pandemic, the onus of making the world feel hopeful and safe falls upon the healthcare industry - which they’re successfully achieving through animated video projects. Case in point: the animated series produced by the Inter-Agency Standing Committee to help children cope with COVID, or the captivating animated short that informs the public about COVID's dangers.
At Frontiers Animation, we too have focused on utilizing animated videos for health messaging, creating videos that raise awareness regarding COVID-19 and how to stop its spread by creating culturally tailored content for undeserved communities. This content has reached over 676,000 people. Frontiers Animation has worked with a number of organizations to create content that focuses on preventative aspects of Covid-19 and to facilitate in the recruitment for Covid-19 vaccine trials. Outside of the pandemic, we’ve also worked on projects that range from tackling polio to heart conditions and more. You can see our health-related animation portfolio and meet our expert team of medical practitioners on our website: www.frontiersanimation.com/health