For the health, pharma, and medical industry, animated videos are an invaluable resource. From decreasing the potential communication barrier between health practitioners and patients to providing crucial public health information to general audiences, animated videos allow the healthcare industry to promote proper care and services.
Here are 5 reasons why you should use animation if you are in the healthcare industry
More effective messaging
The Covid-19 pandemic has only increased the need for better virtual communication between the health industry and the patients. Text based messaging, though crucial, needs to be supplemented with powerful emotive audio-visual content to increase retention as people are only able to retain 10% of the information they gain through reading. Animated explainer videos fill this gap by allowing stimulating visuals to complement text that helps reinforce the messages being communicated with the audience.
Simplifying complex information
Medical information is inherently difficult for non-medical persons to untangle and understand. With 65% of the world population being visual learners, and 90% of the information transmitted to the brain as visuals, animated videos can easily simplify complicated scientific messages and present facts in a concise, easy-to-understand way. This is crucial to counter medical disinformation which easily spreads over social media.
Reaching a greater target audience
COVID-19’s unprecedented communication challenge requires health organizations to be in constant touch with an increasingly global audience. Animated explainer videos’ diverse content caters to the 78% of people who watch online videos weekly, making it the perfect tool for the healthcare industry to utilize - giving them the ability to both deliver and receive crucial information to and from a wider audience. The ability to cost effectively localize content also ensures that animated videos are an excellent tool to breach cultural barriers to communication.