Animation is a great way to engage your audience while giving you complete god-like control over the story you want to tell. If you would like the audience to see a giant Chewbacca washing themselves using your shampoo, you are limited only by how good your animation partner is (and a copyright lawsuit by Disney).
Animation drives up engagement and 79% of consumers would rather watch a video to learn about a product, than read text on a page. You can broaden that audience and engagement by easily localizing the content. No need for expensive actors and locations, animated videos can easily be modified to adapt to any situation. And the best part about it is you get to have all the advantages of a live-action video but only at a fraction of the actual cost. For the sake of simplicity, an animated video that’s 90 seconds to 2-minutes long can range anywhere between $15,000 and $35,000. As for live-action, depending on the type of video you’re choosing, the price tag could be between $17,000 to $100,000+. (Incidentally, Frontiers Animation is 20% cheaper than our competitors and our prices for animated videos start from only $2,000 per minute - Learn more about our pricing on our website). That’s a win-win! What makes animations and the entire video format really stand out is their magical ability to stick in the heads of your audience. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video, meaning, whatever message you want to send to the audience, they’ll remember and recall it, which will then directly impact and increase your sales!
Simply put, animation stimulates the imaginative part of our brain and tickles our sense of fantasy and wonder. That's why we love them as children and continue to love them as adults.