Couple of things

to keep in mind

What should I do to get the video traction?

The video is the vehicle to get your audience to understand your message, but it still needs to be pushed through channels to get to your audience. Frontiers will provide you with a great set of resources, such as thumbnails and descriptions, to get started. We will also be happy to advise you free of charge on how you can get the maximum traction for your video. Additionally, if you require more dedicated help such as paid social media or designed assets, we have the technical expertise available to assist with those as well.

How long do I want it to be?

Deciding how long a video is tied to the next two questions. You want to make sure that the video is right for the media it is to run on - say you want a video for TikTok, if it's not a paid advert, a video on TikTok can be either exactly 30 seconds,  one minute, or 3 minutes. The nature of the message and the audience should also be kept in mind. Usually we advise that a video going on your website and social media channels be no more than 2 - 3 minutes and be as front-loaded or engaging as possible in the first 10 seconds to ensure that your audience gets the message before moving on to other content.

Who is the audience for my video?

This is the most important question you need to ask yourself, as a video for ‘everyone’ is a video for no one. Your target audience should be clearly defined; in fact, our communications experts make it a point to discuss your audience with you in the first meeting. The clearer your audience, the more impactful your messaging will be. Our team will be more than happy to really nail down your audience with you and ensure that we can tailor the message to their unique situation.

Where will it run?

The video is the vehicle to get your audience to understand your message, but it still needs to be pushed through channels to get to your audience. Frontiers will provide you with a great set of resources, such as thumbnails and descriptions, to get started. We will also be happy to advise you free of charge on how you can get the maximum traction for your video. Additionally, if you require more dedicated help such as paid social media or designed assets, we have the technical expertise available to assist with those as well.

Do you do videos in another language?

Yes, we do! In fact, one of our key strengths is the diversity we have in-house in our team with members from the US, Mexico, Kenya, Jordan, Pakistan, and Germany. This gives us direct access to a host of talent and we have done videos in major languages that include English, Spanish, German, French, Italian, Swahili, Urdu, Hindi, Pashto, and Dari